Pérez Zeledón, Costa Rica
"Regenerative Tourism Strategist — Scaling Regeneration Models for DMOs & Tourism Boards across LatAm"
Twenty-five years building sustainable tourism in Costa Rica — from the kitchen and front desk of an ecolodge to the partnerships table of a storytelling agency recognized across Latin America. This is the trail, from the beginning.
Professional résumé →
Eleven chapters, from 1972 to today — and one still open, not yet closed. Every node is real: the company, the role, and the dates come straight from his own record.
Born in 1972 in Cortés de Osa, south of Bahía Ballena. The early years pass in Ballena de Osa, then Tinoco de Osa. After his father's death, he and his mother move to Uvita, where she meets John Tresemer, who becomes his stepfather. He attends school in what is now La Cusinga — then known as Quebrada Grande.
In 1982 the family moves to San Isidro, where he attends primary school in Pérez Zeledón. After graduating, he moves to the United States to live with an uncle in Oregon, where he studies for a year. He then relocates to Jacksonville, Florida — high school at Bolles School — followed by a bachelor's degree in International Finance and Marketing at the University of Miami, including a term as vice president of the Latin America Student Association.
Regional Marketing Manager at Samsung, growing the region from $3.7M to $5M in sales. Afterward, a dual MBA at Pepperdine and Tec de Monterrey, graduating in 2000.
Led telemarketing efforts for the U.S. Hispanic market, alongside early research into entering the Latin American market.
Seventeen consecutive years leading the full operation — kitchen, dining room, front desk, costs, and the guest experience — on the South Pacific coast.
Board member of Geoporter in Bahía Ballena–Uvita, one term as a municipal council member, and leadership roles at CRUSA and the Costa Rican Wellness Tourism Association.
From operations to strategy: digital campaigns, market research, and positioning the lodge as a benchmark for Costa Rican ecotourism.
General management during the closing and redesign of a resort in Drake Bay, plus strategic consulting for two luxury boutique hotels.
His own firm: environmental and sustainable business consulting — regenerative tourism, marketing, and operational efficiency for hotels, restaurants, and organizations around the world, built on twenty-five years of hands-on work in Costa Rican hospitality.
Represents across the region the #1 agency in Regenerative Storytelling according to Newsweek — partnerships with destinations, governments, and tourism boards.
The trail continues. This site is where what comes next gets written.
Stories from Osa and Pérez Zeledón, and what twenty-five years have taught me about regenerative tourism.
November 2, 2026
Boat from Sierpe, 4x4 or a domestic flight: which route fits, how long it takes, and what most travelers forget to ask.
Read →
November 2, 2026
You cannot enter Corcovado on your own: you need a registered guide, a reserved date and an open sector. What to know before you pay.
Read →
November 2, 2026
The best time depends on what you want: sun, whales, or green forest and lower prices. A short guide to choosing your month.
Read →
November 2, 2026
As a child, going to Uvita or Ballena meant going home. Today it is a destination thousands of travelers piece together from a dozen open tabs. This is how Pura Osa began.
Read →October 12, 2026
From regional marketing manager at Samsung to general manager of an eco lodge on Costa Rica’s south Pacific coast. What that change looks like from the inside.
Read →October 12, 2026
I was born in 1972 in Cortés de Osa and grew up between Ballena, Tinoco and Uvita, long before this coast was a destination.
Read →October 12, 2026
Sustainable aims to do no harm. Regenerative asks a harder question: is the place better than we found it?
Read →Twenty-five years don't fit in a timeline. This is a wider look — family, team, and the places the trail has passed through.
