Professional résumé
Geinier Alvarado Guzmán
Regenerative Tourism Strategist · Scaling regeneration models for DMOs & tourism boards across Latin America · Regional Lead, GLP Films
More than twenty-five years in hospitality, marketing and institutional leadership across Costa Rica and Latin America. He ran La Cusinga Eco Lodge for seventeen years, founded Bökän Group, and now leads partnership development for GLP Films in the region — connecting destinations, governments and communities with tourism models that leave each place better than they found it.
Graduate degrees from Pepperdine University and Tecnológico de Monterrey; undergraduate degree from the University of Miami. Bilingual. More than a decade of public service and board work in conservation, tourism and community development.
Areas of expertise
What he brings to a destination, a company or a board.
- Regenerative tourism strategy
- Sustainable tourism & ecotourism
- Destination marketing & storytelling
- Partnerships with governments, DMOs & NGOs
- Business development across Latin America
- Hotel and food & beverage operations
- Guest experience
- Team leadership & training
- Digital & social media marketing
- Market research
- Government relations
- Conservation & environmental management
Professional experience
Most recent first. The narrative version of this same path lives on The Trail.
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Dec 2025 — presentRemote · Costa Rica
Regional Lead, Partnerships & Development, Latin America
GLP Films · sustainable tourism & destination marketing agency- Leads GLP Films’ expansion across Latin America, securing long-term contracts and alliances with governments, destination management organizations (DMOs), conservation NGOs and the sustainable and regenerative travel sector.
- Serves as the agency’s primary face in the region — named #1 for Regenerative Storytelling and #1 Storytelling Agency by Newsweek.
- Works with destinations and national tourism boards on international positioning campaigns that turn local communities and conservation into a competitive advantage.
- Represents the brand at tourism trade fairs, forums and trade missions in Mexico and across the region.
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Nov 2024 — Dec 2025Pérez Zeledón
Founder & Senior Consultant
Bökän Group · sustainability, tourism & operations consultancy- Founded a consultancy in sustainability, tourism, marketing and operational efficiency for hotels, restaurants, municipalities and organizations.
- Designs tailored regenerative-tourism strategies, social-impact programs and digital marketing campaigns.
- Advises on government relations, environmental impact and corporate social responsibility.
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Oct — Nov 2024Costa Rica
Strategic Consultant
Vista Celestial & Rancho Pacífico · luxury boutique hotels- Analyzed and redesigned the guest experience, personalizing stays in the sustainable-luxury segment.
- Built training programs in customer service, cross-department collaboration and sustainable practices.
- Streamlined front desk, concierge and restaurant operations while keeping the personal touch of boutique luxury.
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Apr — Sep 2024Drake Bay, Osa
General Manager
Drake Bay Getaway Resort- Ran all operations — restaurant, kitchen, front desk and housekeeping — through the resort’s transition to closure and full redevelopment.
- Managed budget, costs, inventory and purchasing throughout, preparing resources for the next phase.
- Implemented sustainable practices to reduce the operation’s environmental footprint.
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2002 — Mar 202422 years · Uvita
La Cusinga Eco Lodge
Bahía Ballena, Costa Rica · rainforest eco lodge in a 600-acre private reserve, dedicated to marine and terrestrial conservationMarketing Manager
Jan 2019 — Mar 2024- Brand strategy, social media and travel-agent relations in the lodge’s key international markets.
- Market research to open new opportunities in sustainable and wellness tourism.
- Liaison with the local community; events and promotions to attract and retain guests.
General Manager
2002 — 2019 · 17 years- Seventeen consecutive years leading the full operation, with sustained growth in revenue and guest satisfaction.
- Food & beverage cost control, inventory and purchasing; menu design and dining experiences for an international clientele.
- Trained and led kitchen, dining-room, front-desk, housekeeping and naturalist-guide teams, with a focus on service excellence.
- Built local, national and international partnerships that strengthened the Costa Ballena tourism ecosystem.
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2000 — 2002Falls Church, Virginia, USA
Project Manager — Hispanic Market
Capital One- Managed the telemarketing team for the U.S. Hispanic market, coordinating in-house and outsourced call centers; improved credit-card sales, retention and call effectiveness.
- On the Latin America team, studied where, how and when to enter the Latin American market and built the launch plan.
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Oct 1995 — Jan 1997Central America & the Caribbean
Regional Manager
Samsung Electronics- Grew Central America sales from US$3.7 million to US$5 million through new marketing projects and sales-team training.
- Designed the entry into Haiti: within its first year, Samsung became the market’s number-two brand.
- Negotiated the Latin America co-marketing alliance with Blockbuster Video.
Education
MBA, International Business
MBA, Marketing
B.S., International Finance & Marketing
- President, Latin America Student Association (LASA)
- Vice President, Council of International Student Organizations (COISO)
Public service & board leadership
The part of the work that never shows up on a payroll: conservation, local government and community development on the South Pacific coast.
Founder & Board President
Community development, education and sustainability; institutional governance and partnerships with local organizations.
Board Member
Geospatial technology for Bahía Ballena–Uvita: waste management, whale-migration tracking and tree planting.
City Council Member (Regidor)
Council Vice President (2012–2014); chaired the Environment and Culture committees.
Board Vice President
Promoted nature-aligned wellness tourism nationally and internationally.
Board Member
Binational foundation for sustainable development and Costa Rica–U.S. cooperation.
Vice President
Represented Costa Ballena’s tourism entrepreneurs; regional marketing in coordination with the Costa Rican Tourism Board (ICT).
Board Member
Conservation of one of Costa Rica’s most biodiverse corridors: flora, fauna, water and cultural heritage.
Languages & tools
- AI for operations & marketing — Claude, ChatGPT, Gemini
- POS, PMS & OTA platforms
- Google Analytics
- Social media & digital marketing
- Microsoft Office
Updated: September 2026
Let’s talk
Destination partnerships, regenerative-tourism consulting, or an invitation to a board or forum. And if you’d rather read the whole story behind each role, it’s on The Trail.